Sunday, 12 December 2010

Media Institutions

Kerrang is owned by a company called 'Bauer Media'. Bauer Media seem to be quite a substantial institution, they own a large variety of magazines, from men's magazines to cookery magazines. Bauer Media also own Q magazine, which is another magazine in the same sort of genre as what i am looking to do. Therefore, i do not think Bauer would be a good choice of publisher for my magazine.

Another big magazine company IPC Media. The main music magazine that they publish is NME, as this is one of the best selling music magazines around, not just in the rock genre, but altogether i do not think it would be a good idea to compete with this. IPC also own Guitar and Bass, this is another major selling magazine, although it is aimed more at the musician than the fan.

The publishers MusicMags would be a good publisher for my magazine. Although they publish a few magazines that I would be competing with, they do specialise in the music industry and I think this would be useful for my magazine.

No comments:

Post a Comment